Traditional lucky gifts for the newly-weds, such as red chamber pots, tea sets and chopsticks, are back in fashion with new designs for modern taste.

The 2019 Yangtze River Delta International Cultural Industries Expo dropped its curtain last Sunday.

The cultural carnival offers business opportunities as a trading platform for museums, libraries, art galleries and art industrial parks throughout the delta region, but also explores the possibilities to integrate cultural resources with tourism.

As one of China’s most developed regions in economy and culture, the Yangtze River Delta, which comprises Shanghai and the provinces of Zhejiang, Jiangsu and Anhui, is pioneering to innovate the way people travel with culture, art and high technology in the digital era. So far, the region’s seven cities — Shanghai, Nanjing, Hangzhou, Hefei, Suzhou, Ningbo and Wuhu — are forging ahead to promote their cultural tourist attractions.

“When I’m walking on the streets of London, New York and Paris, I’m always thinking about what qualities an international city is supposed to have,” said Gu Jiang, vice director of National Research Center of Cultural Industries and professor from Nanjing University. “It’s said you’ve never been to Beijing without visiting the Palace Museum, and the trip to New York without the Metropolitan Museum of Art is a pity. So from my point of view, one important index for a big city is its cultural legacy besides its economic power.”

The 2019 Yangtze River Delta International Cultural Industries Expo offers business opportunities for museums, libraries, art galleries and art industrial parks throughout the delta region.